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Consumer Intelligence & Data Analytics
Circana is a global market research company formed from the merger of IRI and The NPD Group. They provide data, analytics, and insights on consumer behavior, helping retail and CPG companies understand market trends and make informed decisions.
Consumer Intelligence & Data Analytics
GfK, now merged with NIQ, is a global leader in consumer intelligence. It provides comprehensive data, trusted insights, and advanced analytics to help brands and retailers understand what consumers buy and why, enabling them to make better business decisions.
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