GfK
The world’s leading consumer intelligence company, combining the leading experts in consumer packaged goods and technology & durables.
Company Heritage
Over 90 years
Combined Entity
Merged with NIQ in 2023
Global Reach
Operations in 100+ countries
About GfK
Following its merger with NIQ (formerly NielsenIQ), GfK creates the world's leading consumer intelligence company. The combined entity offers an unmatched global reach and industry coverage, providing a full view of consumer behavior. GfK specializes in data and insights for the technology and durable goods sectors, which complements NIQ's leadership in fast-moving consumer goods (FMCG). Together, they offer services like retail sales measurement, consumer panel data, and predictive analytics, helping clients identify growth opportunities, optimize marketing spend, and improve product assortment and pricing strategies across a wide range of industries.
Core Capabilities
Retail Measurement
Tracking sales and market share for consumer goods, technology, and durables through point-of-sale (POS) data.
Consumer Panels
Longitudinal data from household panels to understand purchasing behavior, loyalty, and trends over time.
Custom Research
Ad-hoc research projects to address specific business questions related to brand health, innovation, and customer experience.
Predictive Analytics
Utilizing AI and data science to forecast market trends and consumer demand.
Industry Focus
Technology & Durables
Market intelligence for sectors like consumer electronics, home appliances, and automotive.
Consumer Packaged Goods (Cpg)
Insights for food, beverage, personal care, and home care brands.
Retail
Data and consulting services for omnichannel and brick-and-mortar retailers.
Media & Entertainment
Audience measurement and content consumption analysis.