Circana
The leading advisor on the complexity of consumer behavior.
Global Retailers
2,000+
Stores Tracked
500,000+
Industries Served
20+
About Circana
Circana offers a comprehensive view of the consumer and retail landscape by combining data on purchasing, media consumption, and causal factors. Their Liquid Data platform integrates extensive data sets, including point-of-sale, e-commerce, and consumer panel information. They serve a wide range of industries, from consumer packaged goods and retail to technology and media, enabling clients to identify growth opportunities, optimize marketing strategies, and improve product innovation. Their expertise covers areas like market measurement, consumer tracking, and predictive analytics to drive business growth.
Core Capabilities
Market Measurement
Provides insights into sales, market share, and competitive performance across various channels.
Consumer & Shopper Insights
Delivers a deep understanding of consumer behavior, purchase drivers, and loyalty through panel data.
Predictive Analytics
Utilizes advanced analytics and AI to forecast trends, optimize pricing, and personalize promotions.
Retail Strategy
Offers data-driven strategies for assortment, pricing, and promotion to drive growth for retailers.
Technology Platform
Liquid Data®
A proprietary technology platform that integrates vast datasets, providing a holistic view of the market and enabling real-time decision-making.
Data Sources
Combines point-of-sale, e-commerce, consumer panel, supply chain, and media data.