Braze
The customer engagement platform that delivers messaging experiences across push, email, apps, and more.
Customers
2000+
Messages Sent Daily
4B+
Annual Recurring Revenue
$492M+
Countries with Customers
50+
About Braze
Braze provides a robust suite of tools for brands to connect with customers in a relevant and memorable way. Its platform allows for real-time data ingestion from any source, enabling deep user segmentation and personalization. Marketers can build and automate sophisticated, cross-channel messaging journeys across channels like email, SMS, push notifications, in-app messages, and more. Key features include an AI-driven personalization engine, A/B and multivariate testing, advanced analytics, and a drag-and-drop journey builder. Braze is built for scalability and integrates with a wide ecosystem of technology partners, making it suitable for brands focused on retention and lifetime value.
Core Features
Canvas Flow
Visual journey builder to orchestrate cross-channel campaigns.
Personalization
Utilizes Liquid templating and Connected Content for dynamic, real-time message personalization.
Segmentation
Create dynamic audience segments based on user attributes, custom events, and campaign engagement.
A/B & Multivariate Testing
Optimize campaigns by testing variants of copy, creatives, and entire multichannel journeys.
Reporting & Analytics
Dashboards to measure campaign performance, user retention, and revenue attribution.
Supported Messaging Channels
Mobile
Push Notifications, In-App Messages, Content Cards
Web
Web Push, In-Browser Messages
Promotional and transactional email campaigns.
Sms/Mms
Text and rich media messaging.
Third-Party
WhatsApp, Connected TV
Developer Platform
Sdks
Available for major platforms including iOS, Android, Web, React Native, Flutter, and more.
Rest Apis
Comprehensive APIs for user data, messaging, segmentation, and campaign management.
Webhooks
Send real-time data from Braze to other services for custom workflows.
Integrations
Extensive partner ecosystem including CDPs (Segment, mParticle), analytics (Amplitude), and more.