Zinrelo
The all-in-one loyalty solution for consumer brands to shape behavior and build preference.
Increase in Customer Retention
65%
Revenue per Member Increase
2.17x
Online Share of Voice Increase
300%
Integrations
140+
About Zinrelo
Zinrelo's TrueLoyal platform is a comprehensive solution for building and managing customer loyalty. It focuses on helping brands earn loyalty rather than just incentivizing transactions. The platform is built on two core components: 'Rewards' and 'Fan Club™'. The Rewards system includes points, tiers, segmentation, and gamification to shape desired customer behaviors and build habits. The Fan Club™ component nurtures a brand's most enthusiastic customers (super fans) through features like user-generated content creation, product sampling, community missions, and forums. Zinrelo integrates with over 140 existing tools, including major e-commerce platforms like Shopify and Magento, CRM systems like Salesforce, and marketing automation tools like Klaviyo and Mailchimp, allowing for seamless integration into a brand's existing marketing stack.
Platform Components
Rewards
Shapes desired behavior through points, tiers, segmentation, and gamification to build habits and preference.
Fan Club™
Nurtures super fans with features for reviews, user-generated content (UGC), product sampling, missions, and community forums.
Key Features
Member-Level Segmentation
Treat customers with a 1:1 approach based on their relationship, interests, and behaviors.
Behavioral Triggers
Automatically reward customers for specific actions and engagement.
User-Generated Content
Capture and manage rights-cleared content created by members.
Cross-Channel Attribution
Track loyalty program performance across various customer touchpoints.
Core Integrations
E-Commerce
Shopify, Magento, WooCommerce, Oracle NetSuite
Marketing & Crm
Salesforce, Klaviyo, Iterable, Mailchimp, Listrak
Social & Other
TikTok, Meta, Hootsuite, Zapier