YouGov
The highest quality, most trusted data and insights on what the world thinks.
Global Panel
24M+ members
Global Presence
Operations in over 55 countries
Data Points
Hundreds of thousands of data variables
About YouGov
YouGov is a leading international market research and data analytics firm built on a simple idea: The more people are able to participate in the decisions made by the institutions that serve them, the better those decisions will be. The company operates a proprietary global panel of over 24 million registered members, providing a massive source of consumer and citizen data. Its suite of solutions includes custom research, brand tracking (BrandIndex), media consumption data (Profiles), and deep demographic datasets. YouGov serves a wide range of industries including consumer goods, technology, finance, and media, offering them the tools to explore, plan, activate, and track marketing and research activities.
Core Data Products
Yougov Brandindex
Daily brand perception tracking across thousands of brands and multiple sectors.
Yougov Profiles
A media planning and audience segmentation tool with deep demographic, psychographic, and behavioral data.
Yougov Omnibus
Fast-turnaround survey solution for quick answers to pressing questions from a representative sample.
Yougov Custom Research
Bespoke research projects tailored to specific business needs, from market sizing to product development.
Audience Intelligence
Panel-Based Data
Data is sourced from a large, actively managed, and representative panel of registered users.
Global And Local
Provides insights at both a global and hyper-local level.
Connected Data
A living library of continuously updated, connected data points rather than isolated survey results.
Solutions for
Agencies
Empowering agencies with audience intelligence for better strategy, planning, and activation.
Brands
Helping brands understand their customers, track their brand health, and measure campaign effectiveness.
Media
Providing media owners and publishers with detailed audience profiles and consumption habits.