Xandr
An end-to-end digital marketing and advertising platform for advertisers and publishers, now part of Microsoft Advertising.
Acquired by Microsoft
2021
Original Name
AppNexus
About Xandr
Originally AppNexus and later acquired by Microsoft from AT&T, Xandr is a major advertising technology platform. It offers a full programmatic advertising stack, including a demand-side platform (DSP) for advertisers to buy ad inventory and a supply-side platform (SSP), now known as Microsoft Monetize, for publishers to sell their inventory. The platform supports various formats like display, video, and connected TV (CTV) across a vast network of premium digital properties. Xandr provides advanced tools for audience targeting, campaign management, deal curation, and yield optimization, serving large advertisers, agencies, and publishers in the digital advertising ecosystem.
Platform Capabilities
Demand-Side Platform (Dsp)
Tools for advertisers and agencies to purchase ad inventory programmatically across multiple exchanges.
Supply-Side Platform (Ssp)
Now 'Microsoft Monetize', it enables publishers to manage and sell their advertising inventory to maximize revenue.
Ad Exchange
A real-time marketplace for buying and selling digital advertising inventory.
Curation Platform
Allows for the creation of curated inventory packages from multiple publishers to meet specific advertiser goals.
Supported Ad Formats
Display & Native
Standard banner ads and native formats that blend with publisher content.
Video & Ctv
Support for in-stream and out-stream video ads, including on connected TV platforms.
Retail Media
Enables retailers to monetize their e-commerce sites and apps with targeted advertising.