Unity Ads
A monetization and user acquisition platform to grow your mobile app, maximize revenue, and attract the right users.
Primary Audience
Mobile Game Developers
Core Services
Monetization & User Acquisition
Key Ad Formats
Rewarded Video, Interstitials, Banners
AI Model
Powered by 'Vector' for targeting
About Unity Ads
Unity Ads offers a comprehensive suite for mobile app growth, powered by its self-learning AI model, Vector. For monetization, it connects developers to the Unity Ads network and Unity Exchange, providing premium demand sources and competitive real-time bidding to maximize revenue for every impression. The platform supports diverse and engaging ad formats, including rewarded video, full-screen interstitials, and banners. For user acquisition, it allows advertisers to run sophisticated campaigns to attract high-value users, with options to optimize for Return on Ad Spend (ROAS) or specific in-app events to improve lifetime value (LTV). The platform provides insightful reporting and analytics to help developers and advertisers optimize their strategies.
Monetization Features
Demand Sources
Connect to Unity Ads network and Unity Exchange with a single SDK.
Bidding
Supports bidding in leading third-party mediation platforms to maximize impression value.
Ad Formats
Rewarded video, full-screen interstitials, and banners designed for high engagement.
Analytics
Intuitive data reporting and in-depth analytics to optimize monetization strategy.
User Acquisition (UA) Features
Roas Campaigns
Acquire users at scale while maintaining a profitable return on ad spend.
Event Campaigns
Optimize toward retention goals to reach audiences that support high lifetime value (LTV).
Creative Testing
Run campaigns to compare the performance of different ad creatives in various markets.
Attribution
Connects with major attribution partners for campaign tracking.