The Trade Desk
An objectively better way to advertise.
G2 Rating
4.5/5 stars
Stock Ticker
NASDAQ: TTD
About The Trade Desk
The Trade Desk provides a global, cloud-based platform for advertisers and agencies to create, manage, and optimize digital advertising campaigns. It supports a wide range of channels including connected TV, audio, mobile, display, and digital out-of-home. The platform features advanced audience targeting capabilities, AI-driven optimization through its Koa engine, and robust measurement and reporting solutions. It integrates with a vast ecosystem of data, inventory, and publisher partners, positioning itself as a leading independent DSP for the open internet. Access is typically for professional media buyers managing significant ad spend.
Omnichannel Advertising
Connected Tv
Reach audiences across streaming services and smart TVs.
Audio
Engage listeners on podcasts, streaming music, and digital radio.
Mobile
Connect with users across mobile apps and web.
Display & Native
Serve ads across a wide range of websites and content feeds.
Digital Out-Of-Home
Advertise on digital screens in public spaces.
Platform Capabilities
Ai Engine
Koa AI provides predictive clearing and bid optimization.
Identity Solutions
Utilizes Unified ID 2.0 (UID2) for cookieless targeting.
Measurement & Optimization
Offers tools to measure campaign performance and ROI online and in-store.
Retail Data
Enables advertisers to leverage retail media data for targeted campaigns.