Tapjoy
An in-app rewarded marketplace connecting top advertisers with leading publishers to grow revenue and engagement.
Acquired by Unity
2021
Offerwall Revenue Boost
96%
IAP ARPDAU Increase
10%
About Tapjoy
Tapjoy provides a platform for mobile app publishers to monetize their non-paying users and for advertisers to acquire new, highly engaged users. For publishers, it offers an opt-in rewarded advertising model that complements In-App Purchase (IAP) strategies, featuring tools like geo-multipliers and tiered exchange rates to optimize revenue. For advertisers, it drives user acquisition on a performance basis (Cost Per Action), ensuring ad spend is directed towards users who complete specific actions. Key campaign types include Multi-Reward Cost-Per-Engagement and Daily Rewards to foster long-term user loyalty. The platform is self-serve, allowing developers to set up, manage, and control their campaigns through a dedicated dashboard.
Publisher Monetization Features
Offerwall
A rewarded marketplace where users complete offers to earn in-app currency.
Geo Multiplier
Set different virtual currency exchange rates based on user's country.
Message To Earn (Mte)
Customizable in-app messages to direct users to the offerwall.
Tiered Exchange Rate
Align offerwall rewards with IAP tiers to minimize IAP cannibalization.
Advertiser User Acquisition Features
Performance-Based Bidding
Pay only when a user completes a specified action (CPA).
Multi-Reward Cpe
Deepen engagement by rewarding users for multiple actions within a single offer.
Daily Rewards
Incentivize users to return daily to drive long-term value.
Self-Serve Platform
Set up, optimize, and control campaigns from a dedicated dashboard.