Swell
The future-proof ecommerce platform for next-level brands to launch, grow, and scale.
Funding
$23.4M+
Currencies Supported
230+
Languages Supported
170+
Integrations
40+
About Swell
Swell is a comprehensive, API-first headless commerce platform that gives businesses the power to create unique and scalable online shopping experiences. It provides a robust backend to manage products, subscriptions, orders, and customers, while offering the freedom to build any frontend experience. Swell supports a wide range of business models out-of-the-box, including direct-to-consumer (DTC), B2B wholesale with custom pricing, and multi-vendor marketplaces. The platform is built for global reach, with support for over 230 currencies and 170 languages. For developers, Swell offers extensive REST APIs and webhooks, while business users can leverage a customizable admin dashboard and a visual store builder for rapid deployment.
Core Platform Features
Product Management
Manage complex catalogs with variants, bundles, and digital or physical goods.
Subscription Commerce
Built-in support for recurring billing, subscription boxes, and memberships.
Order Management
Full control over orders, fulfillment from multiple locations, and inventory tracking.
Customer Accounts
Manage customer information, order history, and role-based permissions.
Internationalization
Features for global sales including multi-currency pricing, multi-language content, and regional tax/shipping rules.
Supported Business Models
Direct-To-Consumer (Dtc)
Create unique storefronts and customer experiences.
B2B / Wholesale
Supports volume-based pricing, customer groups, and invoicing.
Marketplaces
Build multi-vendor marketplaces with features like multi-vendor carts and split payouts.
Developer Experience
Backend Api
A comprehensive REST API to manage all aspects of a store.
Frontend Api
Lightweight API for building custom storefronts and client-side applications.
Headless Architecture
Complete freedom to choose the frontend technology (e.g., Next.js, Nuxt.js, Gatsby).
Webhooks
Real-time notifications for events like new orders or updated products.
Test Mode
Built-in sandbox environment for development and testing.