SmartyAds
A full-stack programmatic advertising platform for advertisers and publishers.
Industry Experience
13+ years
Platform Type
Full-Stack (DSP & SSP)
Global Offices
United States, United Kingdom, Cyprus
About SmartyAds
SmartyAds provides a transformative full-stack programmatic infrastructure designed to simplify advertising for both buyers and sellers. For advertisers, the KPI-driven Demand-Side Platform (DSP) enables omnichannel media buying for user acquisition and re-engagement, utilizing AI and ML for bid optimization. For publishers, the Supply-Side Platform (SSP) focuses on maximizing revenue and user experience through advanced yield management and header bidding technology. The ecosystem supports a wide range of ad formats including video, native, display, and rich media across desktop, mobile, tablet, and TV environments, aiming to provide a transparent and efficient media-trading experience.
Demand-Side Platform (DSP)
Primary Use
Omnichannel programmatic buying for quality user acquisition and re-engagement.
Key Features
Intelligent bid optimization, AI/ML-based algorithms, contextual targeting, smart campaigns, creative builder.
Target Audience
Advertisers, Brands, Media Buyers, Agencies
Supply-Side Platform (SSP)
Primary Use
Maximizing publisher yield and ad monetization.
Key Features
Advanced control over demand partners, header bidding technology, yield management.
Target Audience
Publishers, Developers, Networks
Supported Ad Formats & Devices
Ad Formats
Video, Native, Display, Rich Media, CTV, DOOH, Audio
Devices
Mobile, Tablet, Desktop, TV