Segment
The leading Customer Data Platform (CDP) to collect, clean, and activate customer data.
Acquisition
Acquired by Twilio for $3.2B in 2020
Customers
25,000+
Integrations
400+
About Segment
Segment provides a unified platform to collect, manage, and activate customer data across multiple touchpoints, including web, mobile, and server-side sources. By implementing a single API, developers can track user events and send this data to over 400 third-party tools for analytics, marketing automation, and data warehousing without building custom integrations. The platform offers features like data governance, identity resolution (Unify), and audience management (Engage) to ensure data is clean, compliant, and actionable. Key use cases include personalizing marketing campaigns, building comprehensive user profiles, optimizing product analytics, and enhancing customer support.
Data Collection & Unification
Sources
Collect data from web, mobile, server, and cloud apps.
Connections
Integrate with over 400 destinations for marketing, analytics, and data warehousing.
Identity Resolution
Unify customer profiles from different devices and channels into a single view.
Protocols
Standardize data collection with a universal tracking plan.
Audience Management & Activation
Audience Building
Create custom audiences based on user traits and event behaviors.
Journeys
Orchestrate multi-channel campaigns based on real-time user actions.
Real-Time Activation
Sync audiences to marketing and advertising platforms to power personalized campaigns.
Reverse Etl
Sync data from your data warehouse back into your business tools.
Developer Experience
Single Api
Implement one tracking API to send data everywhere.
Sdks
Libraries for popular languages and frameworks including Javascript, iOS, Android, Python, and Ruby.
Debugger
Real-time event stream debugger to test and validate data tracking implementation.
Functions
Write custom Javascript to transform, enrich, or route event data in-flight.