Returnly
A returns management platform for e-commerce merchants, which was discontinued in October 2023.
Status
Shut down (as of Oct 1, 2023)
Acquired By
Affirm
Official Transition Partner
Loop Returns
About Returnly
Returnly provided a comprehensive returns management solution primarily for Shopify merchants, designed to improve the post-purchase experience and retain revenue. Its key differentiator was the 'instant credit' feature, where Returnly would underwrite store credit for a shopper to immediately purchase a new item, encouraging exchanges over simple refunds. This helped merchants retain sales that would otherwise be lost. The platform offered a self-service customer returns portal, automated return processing, and analytics. After being acquired by financial services company Affirm, the Returnly service was eventually sunsetted, with Loop Returns being named the official partner for transitioning former customers.
Service Discontinuation
Shutdown Date
October 1, 2023
Ownership
Returnly was owned by Affirm at the time of shutdown.
Migration Path
Loop Returns was designated as the strategic partner to help merchants transition from the Returnly platform.
Core Features (Historical)
Instant Credit
Provided shoppers with instant store credit to repurchase before returning the original item, converting refunds into exchanges.
Customer Portal
Offered a branded, self-service portal for customers to initiate returns and exchanges easily.
Automation
Automated return shipping label generation, return processing, and refund/exchange workflows for merchants.
Platform Focus
Primarily served e-commerce brands on the Shopify platform.