PubMatic
An independent technology company delivering the digital advertising supply chain of the future.
Ad Impressions Processed
78.9 trillion in 2023
Global Data Centers
18
Publishers & App Developers
1,800+
Employees
900+
About PubMatic
PubMatic develops and implements online advertising software and strategies for the digital publishing and advertising industry. Their platform offers a suite of tools for publishers, including a real-time bidding (RTB) ad exchange, header bidding solutions (OpenWrap), and analytics. For media buyers, they provide access to a vast inventory of ad impressions across display, mobile, video, and connected TV (CTV). By leveraging machine learning and data processing, PubMatic aims to optimize ad revenue for publishers and improve campaign performance for advertisers, focusing on transparency and efficiency in the programmatic advertising supply chain.
Core Platform Features
Sell-Side Platform (Ssp)
Omni-channel SSP for publishers across Display, Mobile App, Web, Video, and CTV.
Openwrap
Enterprise header bidding solution for publishers to manage multiple demand partners.
Media Buyer Console
Tools for advertisers and agencies to manage programmatic ad buying and access premium inventory.
Analytics & Reporting
Real-time data and analytics to monitor and optimize ad performance and revenue.
Supported Ad Formats
Connected Tv (Ctv)
Monetization and advertising solutions for the growing CTV and OTT market.
Mobile
In-app and mobile web advertising formats.
Display
Standard desktop and mobile banner advertising.
Video
Instream and outstream video ad formats.
Key Solutions
Supply Path Optimization (Spo)
Helps advertisers and agencies streamline their ad buying by identifying the most efficient paths to inventory.
Identity & Data
Provides tools for addressability in a post-cookie world, including support for various ID solutions.
Commerce Media
Offers technology for retailers and commerce companies to build and scale their own advertising businesses.