Poplar
The leading platform for programmatic direct mail.
Mail Formats
Postcards, Letters, Self-Mailers & more
Address Verification
Built-in CASS & NCOA checks
Turnaround Time
24-hour printing
About Poplar
Poplar provides a comprehensive API for sending automated direct mail, including postcards, letters, and self-mailers. The platform is designed for marketers and developers to seamlessly integrate physical mail into their existing workflows and customer journeys. Key features include dynamic personalization, address verification, robust analytics for tracking delivery and conversion, and webhook support. Poplar integrates with popular marketing automation platforms like Segment, Braze, and Iterable, allowing businesses to trigger mail based on user behavior. This makes it a powerful tool for re-engagement, acquisition, and loyalty campaigns.
Platform Features
Automation
Trigger mailings from user actions via API or platform integrations.
Personalization
Use dynamic content and merge tags to create 1-to-1 personalized mail.
Analytics & Tracking
Track mail deliverability, online conversions, and campaign ROI.
A/B Testing
Test different creatives, copy, and offers to optimize performance.
Address Verification
Automatically verifies and standardizes mailing addresses to reduce returns.
Developer Tools
Rest Api
Full-featured API to create, manage, and track campaigns.
Sandbox Environment
Test your integration and mailer designs without incurring costs.
Webhooks
Receive real-time notifications for mail lifecycle events.
Integrations
Connects with Segment, Braze, Iterable, Marketo, Zapier, and more.