Persona
The identity infrastructure for business, helping you automate identity verification and manage risk.
Funding
$217.5M+
Supported Countries
200+
Customers
Square, Brex, Coursera
About Persona
Persona offers a highly customizable and developer-friendly identity infrastructure. Businesses can build and manage their ideal verification process using a simple drag-and-drop workflow builder, tailoring the experience to specific use cases and risk levels. The platform supports over 200 countries and territories for document verification and provides tools for case management, reporting, and ongoing monitoring. Persona serves a wide range of industries, including finance, marketplaces, crypto, and healthcare, helping them to securely onboard users and mitigate risk.
Core Verification Components
Government Id
Verify driver's licenses, passports, and other government-issued IDs.
Selfie Verification
Match a user's live selfie to the photo on their ID document with liveness checks.
Database Verifications
Cross-reference user information against authoritative third-party databases.
Watchlist & Pep Screening
Screen users against global AML watchlists and Politically Exposed Persons (PEP) lists.
Platform Features
Workflows
No-code, drag-and-drop editor to build and customize verification flows.
Case Management
A central dashboard for manual review, escalations, and managing verification cases.
Graph
Link analysis tool to uncover and visualize fraud rings and suspicious user networks.
Reporting
Analytics and reporting tools to monitor verification metrics and trends.