Optimizely
The world's leading AI-powered digital experience platform.
Customers
9,000+
G2 Leader
Top choice for A/B Testing and DXP
Acquisitions
Acquired Episerver, Welcome, Zaius
About Optimizely
Optimizely provides a comprehensive suite of tools to manage and optimize the entire digital experience lifecycle. Its core capabilities include A/B testing, multivariate testing, and server-side experimentation, allowing teams to make data-driven decisions. The platform also features robust feature management and flagging capabilities for safe rollouts and targeted releases. Beyond experimentation, Optimizely offers a powerful content management system (CMS), e-commerce solutions, and AI-driven personalization to deliver tailored experiences to end-users. It integrates with a wide range of marketing and analytics tools, making it a central hub for digital strategy for large-scale organizations.
Core Products
Content Cloud
AI-powered content management system (CMS) to create and deliver content-driven experiences.
Experimentation
Web and feature experimentation products for A/B testing, personalization, and feature flagging.
Commerce Cloud
B2B and B2C e-commerce platform with catalog management, order management, and payments.
Key Features
A/B Testing
Client-side and server-side testing for web and mobile applications.
Feature Flags
Manage feature rollouts, perform canary releases, and control access for specific user segments.
Ai Personalization
Utilizes AI to automatically personalize content and product recommendations for users.
Developer Platform
Provides REST APIs and SDKs for developers to integrate and extend the platform's capabilities.