OpenX
A leader in programmatic advertising technology, connecting publishers with advertisers on the open web.
Publisher Domains
30,000+
Premium Publishers
1,200+
Ad Requests Processed Daily
200 Billion+
Advertiser Demand Sources
400+
About OpenX
OpenX offers a comprehensive suite of programmatic advertising tools for publishers, including a leading ad exchange and supply-side platform (SSP). The platform enables publishers to maximize their ad revenue through advanced yield optimization, header bidding solutions, and access to a massive pool of global advertisers. OpenX is also focused on developing future-proof solutions for the cookieless era, including identity and audience-based tools. Their technology powers advertising across various formats and channels, including display, video, and connected TV (CTV), serving as a critical infrastructure layer for the open internet's advertising ecosystem.
Core Platform Offerings
Openx Ad Exchange
A global, real-time bidding marketplace connecting publishers to a wide range of demand sources.
Supply-Side Platform (Ssp)
Tools for publishers to manage and optimize their ad inventory, including yield management and analytics.
Cookieless & Identity
Development of identity-based solutions to address the depreciation of third-party cookies.
Tv By Openx
A programmatic solution for Connected TV (CTV) advertising, bringing together supply and demand.
Key Features for Publishers
Header Bidding
Supports client-side and server-side header bidding to increase competition and yield.
Ad Quality Control
Proprietary technology to scan and block malicious ads and ensure a positive user experience.
Reporting & Analytics
Provides detailed dashboards and reports for publishers to monitor performance and revenue.
Private Marketplaces (Pmps)
Allows publishers to create invite-only auctions for select advertisers, offering more control and premium rates.