Open Loyalty
API-first loyalty software for building personalized and gamified loyalty programs at scale.
G2 Rating
4.8/5
Increased AOV by 41%
limango Case Study
Buyer Frequency
2x for EQUIVA
About Open Loyalty
Open Loyalty provides a flexible, API-centric platform for developing customized loyalty solutions. The system is designed to be headless, offering brands the freedom to build any user interface while managing the loyalty logic through the API. Core capabilities include points, tiers, rewards, digital wallets, and referral campaigns. It stands out by offering a wide array of gamification mechanics such as spin the wheel, lotteries, badges, and leaderboards to drive customer engagement. Built for enterprise-level security and scalability, it targets marketers, developers, and product managers in sectors like retail, eCommerce, and D2C who want to move beyond basic loyalty programs.
Core Loyalty Mechanics
Points
Flexible point earning and redemption rules.
Tiers
Multi-level programs to reward customer progression.
Rewards
Customizable rewards catalog (e.g., discounts, products, experiences).
Wallets
Digital wallets for storing points, rewards, and coupons.
Referrals
Incentivize customers to refer new members.
Coupons
Creation and management of discount coupons.
Gamification Features
Games Of Chance
Engage users with lotteries, spin the wheel, and scratch & win games.
Challenges & Contests
Set up challenges, missions, and leaderboards to drive competition.
Badges & Achievements
Award digital badges to recognize customer milestones and behaviors.
Platform Architecture
Api-First
Headless architecture allowing for flexible frontend implementation.
Integrations
Connect with various e-commerce platforms, POS systems, and marketing automation tools.
Analytics
Track and analyze loyalty program performance and member behavior.
Enterprise Support
Offers dedicated support, security, and scalability for large businesses.