NielsenIQ
The world’s leading consumer intelligence company, delivering the Full View™ of consumer behavior.
Coverage
90+ countries
Data Points
Trillions of records
Heritage
100+ years
About NielsenIQ
NielsenIQ offers an extensive portfolio of data, analytics, and insights covering consumer purchasing habits, media consumption, and market dynamics. Their services are powered by a massive global retail measurement network and consumer panel data, providing a holistic understanding of the marketplace. NIQ's platforms enable clients to spot emerging trends, diagnose performance issues, and make informed business decisions. They offer solutions for market measurement, consumer behavior analysis, assortment and pricing optimization, and innovation strategy, primarily serving enterprise-level clients in the retail and CPG sectors.
Core Capabilities
Market Measurement
Provides market share, sales data, and competitive analysis across various channels.
Consumer Panel
Tracks purchasing behavior of households over time to understand loyalty and switching.
Retail Analytics
Offers insights into assortment, pricing, promotion, and supply chain for retailers.
Predictive Analytics
Utilizes AI and machine learning to forecast trends and consumer demand.
Industry Focus
Primary Sectors
Consumer Packaged Goods (CPG), Retail, E-commerce, Media.
Use Cases
Brand health tracking, innovation pipeline development, price and promotion strategy, retail execution.
Data Delivery
Platforms
Web-based analytics platforms like NIQ Discover.
Api Access
Data-as-a-Service (DaaS) through APIs for integration into client systems.
Consulting
Custom analytics and advisory services from industry experts.