mParticle
The AI-Native Customer Data Platform to accelerate speed to data value.
Integrations
300+
API Calls Processed
Trillions monthly
Customers
Brands like NBCUniversal, JetBlue, Venmo
About mParticle
mParticle provides a comprehensive data infrastructure for businesses to manage the entire customer data lifecycle. It allows developers to collect data once through a single API and then syndicate it to hundreds of integrated tools for analytics, marketing automation, and more, without requiring new code. Key features include robust data governance controls, real-time audience segmentation, and AI-powered predictive attributes. mParticle is designed for enterprise scale, processing trillions of API calls monthly and ensuring data quality and compliance throughout the data pipeline. It serves mobile-first companies and enterprise brands across various industries, helping them build a unified view of the customer and deliver personalized experiences.
Core Platform Features
Data Collection
Collect data from web, mobile, server-side, and cloud sources via flexible SDKs and APIs.
Data Unification
Resolve user identities across devices and channels to create a single, persistent customer view.
Data Quality & Governance
Enforce data plans, validate incoming data, and manage consent and privacy preferences (GDPR, CCPA).
Data Activation
Connect unified data in real-time to a vast ecosystem of marketing, analytics, and data warehousing tools.
Developer Toolkit
Sdks
Comprehensive SDKs for iOS, Android, Web, Roku, and more.
Apis
Server-to-server APIs for data ingestion and platform management.
Data Planning
Tools to define, manage, and enforce a consistent data schema across all platforms.
Developer Workspace
A dedicated environment for developers to test, validate, and troubleshoot their implementations.