Mouseflow
Behavior analytics to understand what's helping or hurting your website's user experience.
Clients
225,000+
Countries Served
190+
About Mouseflow
Mouseflow offers a comprehensive suite of tools to optimize website user experience and conversion rates. Its core features include high-fidelity session replays to watch complete user journeys and various types of heatmaps (click, scroll, attention) to visualize engagement. The platform also provides conversion funnels and form analytics to identify exactly where and why users drop off. With automatic friction detection, it highlights user struggles like rage clicks and broken elements. Mouseflow serves over 225,000 clients and integrates with a wide range of popular platforms like Google Analytics, HubSpot, Salesforce, and Shopify, allowing teams to combine behavioral insights with their existing data.
Core Behavior Analytics Features
Session Replay
Watch high-fidelity recordings of user sessions to see their exact experience, including clicks, scrolls, and hesitations.
Heatmaps
Visualize user behavior with click, scroll, attention, and geo heatmaps to understand what users are drawn to.
Friction Detection
Automatically identifies moments of user struggle such as rage clicks, broken elements, and confusing user flows.
Journey Analytics
Visualize the paths users take across the website to identify where they get lost or bounce.
Conversion Optimization Tools
Conversion Funnels
Build funnels to see where users drop off in key processes like checkout or sign-up.
Form Analytics
Analyze how users interact with forms to identify confusing fields and reduce abandonment.
Feedback Surveys
Collect direct user feedback through customizable pop-up surveys to understand their experience.