Mixpanel
An AI-powered digital analytics platform for product teams to understand user behavior.
Annual Events Tracked
1 trillion+
Companies Served
9,000+
Free Plan Events
20M events/month
About Mixpanel
Mixpanel provides a comprehensive suite of tools to analyze user behavior in real-time. It allows product teams to track events, create funnels, and visualize user flows to understand how users engage with their application. Key features include segmentation, A/B testing insights, and retention analysis. With its powerful APIs and SDKs for various platforms like iOS, Android, and web, developers can easily integrate and send data. Mixpanel is designed to help businesses convert, engage, and retain more users by providing deep insights into product usage and customer journeys.
Core Analytics Features
Interactive Reports
Create and analyze funnels, flows, retention charts, and user cohorts.
Segmentation
Group users based on behavior, demographics, or any custom property.
Data Pipelines
Integrate with data warehouses like BigQuery, Snowflake, and Redshift.
Group Analytics
Analyze behavior at the account or company level, not just the user level.
Developer Platform
Sdks
Client-side and server-side SDKs for iOS, Android, JavaScript, Python, Ruby, and more.
Ingestion Api
Send event data directly to Mixpanel via a flexible HTTP endpoint.
Query Api
Programmatically access and export raw data from your Mixpanel projects.
Data Export
Export data to cloud storage or warehouses for further analysis.