MediaMath
The Advertising Platform for the New Internet, powered by Infillion.
Founded
2007
Acquired by
Infillion (2023)
Platform Type
Demand-Side Platform (DSP)
About MediaMath
Now part of Infillion, MediaMath provides a powerful advertising technology platform for buying and optimizing digital media across all touchpoints. As a demand-side platform (DSP), it enables clients to leverage proprietary technology and advanced algorithms for real-time bidding on ad inventory. The platform supports a wide range of formats including Connected TV (CTV), Digital Out-of-Home (DOOH), video, mobile, native, and display. MediaMath is designed for large advertisers and agencies seeking to consolidate their ad buying, gain transparency, and improve campaign performance through data-driven insights and programmatic execution globally.
Platform Capabilities
Bidding
Real-Time Bidding (RTB)
Targeting
Audience, Contextual, Geographic, Demographic
Analytics
Custom reporting, Performance analytics, Data visualization
Optimization
Algorithmic and manual campaign optimization tools
Supported Ad Formats
Video
In-stream, Out-stream, Online Video
Connected Tv
Programmatic CTV advertising
Display
Standard IAB units, Rich Media
Mobile
Mobile web and in-app advertising
Digital Out-Of-Home
Programmatic DOOH inventory
Native
In-feed and recommendation widget ads