Matomo
The privacy-first web analytics platform you can trust.
Used on
1.4 million+ websites
Countries
190+
Data Ownership
100% User-owned
Open Source
Yes
About Matomo
Matomo provides a comprehensive suite of analytics features, delivering unsampled data for maximum accuracy. Its key differentiator is offering both a free, open-source, self-hosted version (Matomo On-Premise) and a convenient, paid cloud-hosted option (Matomo Cloud). This gives users full control over their data, making it a popular choice for government bodies, banks, and other privacy-conscious organizations. The platform includes features like heatmaps, session recordings, A/B testing, and funnels, and is extensible via a marketplace of plugins. Its robust APIs allow for custom integrations and data automation for advanced use cases.
Deployment Options
Matomo On-Premise
Free, open-source software that you host on your own servers for maximum control.
Matomo Cloud
Paid, managed hosting service located in Europe, simplifying setup and maintenance.
Core Features
Visitor Tracking
Real-time detailed reports on visitors, acquisition channels, and user behavior.
Enhanced Insights
Heatmaps, Session Recordings, Funnels, and Goals to understand user journeys.
Tag Manager
Integrated tag management system to easily deploy and manage tracking codes.
Extensibility
A marketplace with dozens of free and premium plugins to add new features.
Privacy & Compliance
Gdpr Manager
Tools to help automate and streamline GDPR compliance for user data.
Data Anonymization
Automatically anonymize visitor IP addresses and other personally identifiable information.
Cookieless Tracking
Option to track users accurately without using tracking cookies.