Magnite
The world's largest independent sell-side advertising platform for omnichannel advertising.
Company Type
Public (NASDAQ: MGNI)
Specialty
Connected TV (CTV)
Core Product
Sell-Side Platform (SSP)
About Magnite
Magnite was formed in 2020 through the merger of two leading ad tech firms, Rubicon Project and Telaria, combining expertise in programmatic desktop/mobile and Connected TV (CTV). The company further solidified its market position by acquiring SpotX and SpringServe. As a sell-side platform (SSP), Magnite provides publishers with the technology to manage and sell their advertising inventory programmatically to a global marketplace of buyers. It offers a full suite of tools for yield management, audience data monetization, and ad quality control, with a strong emphasis on transparency and performance across all advertising channels.
Platform Capabilities
Omnichannel Monetization
Monetize inventory across CTV, online video, desktop display, mobile app, and audio.
Programmatic Marketplace
Access to a global marketplace of ad buyers, including DSPs and agencies.
Yield Management
Tools for publishers to optimize ad revenue and inventory fill rates.
Audience & Identity
Solutions for managing first-party data and leveraging identity frameworks.
Supported Ad Formats
Video
Instream, outstream, and interstitial video ads.
Display
Standard IAB display units, rich media, and native ads.
Ctv
Ad pods, interactive ads, and standard video for connected TV environments.
Audio
Programmatic audio ads for podcasts and streaming services.