Leanplum
A mobile marketing platform, now part of CleverTap, for building lasting customer relationships.
Acquired by CleverTap
May 2022
Combined Customers
1,200+
About Leanplum
Originally a standalone mobile marketing platform, Leanplum focused on enabling developers and marketers to optimize their mobile app experiences. Its core features included mobile A/B testing, personalized messaging (push notifications, in-app messages, email), and user analytics. In 2022, Leanplum was acquired by CleverTap, and its functionalities have been integrated into CleverTap's broader All-in-One Customer Engagement Platform. The combined solution helps brands to personalize and optimize all customer touchpoints, driving engagement, retention, and lifetime value across multiple channels.
Core Engagement Features
Messaging Channels
Push notifications, in-app messages, email, SMS, and web push.
Personalization
Utilizes user data to deliver personalized content and product recommendations.
A/B Testing
Test every element of the user experience, from messaging to UI, to optimize for conversions.
Lifecycle Optimization
Automated campaigns and user journeys to onboard, engage, and retain users.
Platform Capabilities
Unified Customer Profile
Combines data from multiple sources to create a single view of the customer.
Segmentation
Advanced audience segmentation based on behavior, lifecycle stage, and user attributes.
Analytics
In-depth analytics for funnels, retention, and campaign performance.