Krames
The premier growth partner for healthcare organizations, empowering decisions and igniting action.
Return on Investment
7:1
Patient Retention
36% greater
Reduction in Patient Leakage
5-25%
Health Education Pieces
25,000+
About Krames
WebMD Ignite offers a comprehensive suite of solutions designed to engage patients and providers throughout the healthcare journey. The platform is organized into two core areas: Activation and Education. Activation services focus on patient acquisition and marketing, offering tools for analytics, CRM integration, and targeted digital advertising. The Education component, which leverages the extensive Krames content library, provides clinically-reviewed articles, videos (HealthClips), and printable materials (HealthPrints) that can be integrated directly into EHR systems like Epic and Cerner via FHIR APIs. WebMD Ignite aims to help healthcare leaders in marketing, clinical, and IT roles to reduce patient leakage, improve retention, and streamline clinician workflows.
Core Solutions
Activation
Solutions for patient acquisition, marketing analytics, brand visibility, and HCP loyalty.
Education
Clinically reviewed content including articles, videos (HealthClips), and print materials (HealthPrints) for patient education.
Platform
Ignite Growth Platform and Digital Experience Engine for data insights and website management.
Ehr Integration
Ignite on FHIR allows for patient education content to be delivered directly within EHR portals like Epic and Cerner.
Target Audience
Health Systems
Enhance efficiency, engage patients, and strengthen brand performance.
Health Plans
Attract and retain members while improving engagement and outcomes.
Organizational Leaders
Serving Marketing, Clinical, IT, and Finance/C-Suite leaders within healthcare organizations.
Government
Optimize engagement and outcomes for military, veterans, and at-risk populations.