Kissmetrics
Person-level analytics to track users and grow revenue.
Trusted By
10,000+ growth teams
Founded
2008
Integrations
50+
About Kissmetrics
Kissmetrics provides person-centric analytics to give a complete view of individual user behavior across multiple devices and sessions. Instead of focusing on anonymous sessions, it ties all data to a person, from their first ad click to repeat purchases. The platform offers powerful reporting tools, including funnel, cohort, path, and A/B test reports, to help businesses identify leaks and opportunities for growth. Key features include dynamic user segmentation (Populations), flexible revenue attribution, and automated behavioral email campaigns to re-engage users at critical moments. With over 50 integrations with tools like Stripe, Shopify, and HubSpot, Kissmetrics helps teams connect their entire data stack to get actionable insights.
Core Analytics Features
Person-Level Tracking
Tracks individual users across devices and sessions for a complete journey view.
Funnel Reports
Identifies where users are dropping off in key conversion funnels.
Cohort Reports
Analyzes user retention and behavior over time to spot trends and churn patterns.
Revenue Attribution
Attributes revenue to specific marketing channels and touchpoints.
Path Reports
Shows the common paths users take before converting or churning.
Engagement & Segmentation
Dynamic Populations
Automatically groups users into segments based on their behavior for targeted actions.
Native Campaigns
Triggers automated emails based on user behavior, such as cart abandonment or inactivity.
Supported Industries
E-Commerce
Understand the full customer journey from first click to repeat purchase.
Saas
Track users from signup to expansion, identifying power users and churn risks.
Fintech
Analyze user behavior from app download to first transaction.
Edtech
Discover what makes learners successful from enrollment to certification.