Kantar
The world's leading marketing data and analytics company.
Employees
25,000+
Coverage
90+ markets
Client Base
Over half of the Fortune 500
About Kantar
Kantar offers a comprehensive suite of research and advisory services, leveraging vast datasets and deep industry expertise. Their offerings include brand health tracking, advertising effectiveness measurement, consumer panel research, media monitoring, and public opinion polling. By integrating survey data with behavioral analytics, Kantar helps clients with strategic planning, marketing optimization, innovation, and product development. They operate across numerous industries, providing a holistic view of the market landscape to drive informed decision-making for the world's largest brands.
Core Capabilities
Brand Strategy
Brand guidance systems, brand equity tracking, market segmentation, and positioning.
Creative & Media
Advertising creative testing, media effectiveness, audience measurement, and ROI analysis.
Innovation
Product concept testing, portfolio management, and innovation pipeline development.
Customer Experience
CX strategy, measurement, and performance tracking.
Analytics
Advanced analytics, data science, and marketing mix modeling to connect data points.
Data Collection Methods
Consumer Panels
Manages large-scale, continuous consumer panels to track purchasing and media habits.
Quantitative Surveys
Large-scale online and offline surveys for market sizing, polling, and segmentation.
Qualitative Research
In-depth interviews, focus groups, and ethnographic studies to uncover deep insights.
Behavioral Data
Utilizes passive measurement and analytics on digital and media behavior.