Ipsos
A global leader in market research, public opinion, and data analytics.
Global Markets
90
Clients Served
5,000+
Proprietary Panelists
6M+
About Ipsos
Ipsos stands as one of the world's leading market research companies, offering in-depth insights into advertising, marketing, public opinion, and customer loyalty. Operating globally in 90 markets, they leverage a massive proprietary panel of over 6 million members to gather high-quality data. Their services range from large-scale quantitative surveys to in-depth qualitative studies. Ipsos is increasingly integrating technology like AI into its offerings, such as the 'Product Studio' for enhanced product testing. Their primary clients are corporations and public institutions that require robust and reliable data to navigate complex market and social landscapes.
Core Research Areas
Society & Public Opinion
Understanding social trends and public sentiment.
Markets & Brands
Brand health, innovation, and market understanding.
Consumers & Shoppers
Analyzing consumer behavior and purchase journeys.
Customers & Employees
Research into customer experience and employee relationships.
Platforms and Technology
Ipsos.digital
An online platform for fast, simplified, and reliable research.
Knowledgepanel
A high-quality, probability-based online research panel for accurate insights.
Product Studio
A service combining AI speed, scientific rigor, and human insight for product testing.