Indicative
The only product analytics platform directly integrated with your customer data platform.
Acquired by mParticle
January 2022
About Indicative
Indicative provides powerful tools to analyze user behavior, including multipath funnel analysis, cohort analysis, and user segmentation. By connecting directly to a company's data warehouse or CDP like mParticle, it allows teams to analyze user journeys without data sampling or limitations. This integration helps businesses connect marketing acquisition channels to in-product behavior, understand feature adoption, and reduce churn by identifying points of friction in the user experience. Its primary differentiator is its direct integration with the data source, providing a comprehensive view of the customer.
Core Analytics Features
Customer Journey Analysis
Visualize all the different paths users take through your product to uncover common patterns and drop-off points.
Multipath Funnels
Analyze and compare user conversion rates through predefined sequences of events.
Cohort Analysis
Group users by behavior and track their actions over time to understand engagement and retention.
Segmentation
Create complex user segments based on behaviors, attributes, and events to perform targeted analysis.
mParticle Integration
Unified Data Source
Leverages mParticle's CDP as a single source of truth for customer data, ensuring consistency.
No Extra Sdk
Because it connects to the mParticle data feed, there is no need to install an additional Indicative SDK.
Real-Time Analysis
Data flows from mParticle to Indicative in real-time, enabling up-to-the-minute analysis of user behavior.