Hotjar
Understand how users behave on your site, what they need, and how they feel, fast.
Trusted by
1.1M+ websites
Countries
180+
Founded
2014
About Hotjar
Hotjar offers a comprehensive suite of tools to help businesses understand how users are really experiencing their website and mobile site. It combines quantitative data from tools like Heatmaps, which show where users click, move, and scroll, and Recordings, which replay entire user sessions, with qualitative data from on-site Surveys and a user Feedback widget. This allows product managers, marketers, and UX designers to empathize with their users, identify areas for improvement, validate new features, and ultimately improve conversion rates. The platform is designed to be easy to use, providing visual insights accessible to a wide range of roles within a company, not just data analysts. It serves over a million websites and integrates with popular platforms like Slack, HubSpot, and Google Analytics.
Core Products
Heatmaps
Visually represent users' clicks, taps, and scrolling behavior.
Recordings
Replay user sessions to identify pain points and bugs.
Surveys
Ask users questions at any point in their journey.
Feedback
Collect instant visual feedback on specific parts of your site.
Interviews
Automate the recruitment and scheduling of user interviews.
Use Cases
Product Experience
Find and fix bugs, improve usability, and get buy-in for new ideas.
Conversion Rate Optimization
Understand why users drop off and what drives them to convert.
User Research
Validate ideas, understand user needs, and test prototypes with real users.
Marketing
Optimize landing pages and improve marketing campaign performance by understanding user behavior.