Google Marketing Platform
A unified advertising and analytics platform for smarter marketing measurement and better results.
Product Integration
Unifies Analytics & Advertising
Audience
Small Businesses to Large Enterprises
About Google Marketing Platform
Google Marketing Platform unifies former DoubleClick and Google Analytics 360 Suite products into a single, comprehensive solution. It provides a free tier for small businesses with tools like Google Analytics and Tag Manager, and an enterprise-grade '360' suite for larger organizations. The platform includes Display & Video 360 for programmatic campaign management, Search Ads 360 for managing search campaigns across engines, and Analytics 360 for in-depth customer journey analysis. By integrating advertising and analytics, it allows for seamless data flow, enabling marketers to gain actionable insights and deliver more relevant, personalized experiences to their audiences across various channels.
Advertising Products
Display & Video 360
Demand-side platform (DSP) for programmatic ad buying.
Search Ads 360
Manage large-scale search engine marketing (SEM) campaigns.
Campaign Manager 360
Ad server for trafficking and reporting on campaigns.
Analytics Products
Google Analytics
Web and app analytics to track user behavior and conversions.
Google Tag Manager
Manage and deploy marketing tags (snippets of code or tracking pixels) on your website or app.
Looker Studio
Create interactive dashboards and reports from various data sources.