Goat
Verified E-commerce Marketplace Est. 2015

Goat

The global platform for the greatest products from the past, present and future.

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US Global

Company Valuation

$3.7 Billion

Members

40M+

Sellers

700,000+

About Goat

GOAT is a leading online marketplace specializing in new and used sneakers, expanding to include luxury and streetwear apparel and accessories. Its core value proposition is authenticity; sellers ship their items to GOAT's facilities for a thorough inspection by specialists before the product is sent to the buyer. This consignment model builds trust in a market rife with counterfeits. The platform serves a global audience of fashion enthusiasts and collectors, offering a vast inventory from top brands. Sellers can list items for a fee, and GOAT handles the secure payment and shipping process, making it a comprehensive solution for the high-end resale market.

Marketplace Model

Primary Focus

Sneakers, luxury apparel, and accessories

Authentication

All items are verified by in-house specialists before being shipped to buyers.

Seller System

Consignment model where sellers list items and GOAT facilitates authentication and fulfillment.

Seller Fees

Commission Fee

Starts at 9.5% plus a seller fee, can be lower with a high seller rating.

Cash Out Fee

A 2.9% fee is charged when sellers cash out their earnings.

Product Condition

New

Includes brand new, deadstock items.

Used

Offers a selection of pre-owned and professionally cleaned items via 'GOAT Clean'.

Instant

Pre-verified items that are ready to ship directly from GOAT facilities.

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Founded 2015
Founder(s) Eddy Lu, Daishin Sugano
Country US
Coverage Global
Access Type Self-serve
Pricing Model Usage-based
Pricing Visibility Public
Sandbox Not available
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