Forrester
A leading global market research company that helps organizations exceed customer demands and excel with technology.
Client Retention
79% for Forrester Decisions
Analyst Inquiries
100,000+ annually
Global Presence
Clients in over 70 countries
About Forrester
Forrester provides comprehensive research and advisory services tailored for executives across technology, marketing, customer experience (CX), sales, and product functions. Their core offerings include the Forrester Decisions portfolio, a subscription-based research platform providing frameworks, models, data, and analyst guidance. In addition to syndicated research, Forrester offers consulting services to tackle specific business challenges and hosts a series of global events for leaders to network and learn. They are known for their customer-centric methodologies and widely cited reports like The Forrester Wave™, which evaluates technology vendors.
Core Service Offerings
Forrester Decisions
A research portfolio platform for technology, marketing, CX, and product leaders, providing models, data, and analyst guidance.
Consulting
Custom strategy consulting in areas like customer experience, technology strategy, and marketing.
Events
Global events and conferences for business and technology leaders to learn and network.
Key Research Methodologies
The Forrester Wave™
A detailed evaluation of vendors in a specific technology market, used by buyers to make informed decisions.
Total Economic Impact™ (Tei)
A methodology to help technology buyers understand the financial impact of a technology investment.
Customer Experience Index (Cx Index™)
An annual benchmark of CX quality at major brands, based on consumer surveys.