Fathom Analytics
A Google Analytics alternative that’s simple & privacy-first.
Trusted by
1,000,000+ websites
Script Size
2kB
Ownership
100% independently owned
Data Retention
Forever
About Fathom Analytics
Fathom Analytics offers a streamlined and privacy-focused approach to web analytics. The platform is designed for ease of use, allowing users to get set up in minutes with a single, lightweight (2kB) line of code. It provides key metrics like unique visitors, page views, and referrers in a clean, real-time dashboard, while automatically blocking bots and spam for more accurate data. Key features include event tracking for goals, UTM tracking for campaigns, and automated email reports. As a 100% independent and self-funded company, Fathom prioritizes user privacy, operating without cookies and thus eliminating the need for annoying cookie banners. It integrates with any CMS or framework and offers a developer API for custom solutions.
Privacy-First Features
Cookie-Free
Operates without using cookies, eliminating the need for consent banners.
Privacy Law Compliant
Ensures compliance with GDPR, CCPA, ePrivacy, and PECR regulations.
Data Anonymization
Anonymizes IP addresses and visitor data to protect user privacy.
Data Ownership
Users own their data; Fathom does not sell or share it.
Core Analytics
Real-Time Dashboard
View accurate, real-time data on a simple, easy-to-understand dashboard.
Event Tracking
Track custom events like sign-ups, clicks, and e-commerce sales.
Campaign Tracking
Use UTM parameters to monitor traffic and conversions from marketing campaigns.
Automated Reporting
Receive weekly or monthly email reports to stay informed without logging in.
Bot & Spam Filtering
Automatically blocks bots, scrapers, and spam traffic for accurate metrics.
Performance & Integration
Lightweight Script
The 2kB analytics script loads quickly and does not impact SEO or site speed.
High Traffic Handling
Capable of handling significant traffic spikes without service interruption.
Broad Compatibility
Integrates with any website, CMS, or framework including WordPress, Next.js, and Vue.js.
Developer Api
A powerful and easy-to-use API for custom data integration and dashboards.