Dynamic Yield
The Personalization Anywhere™ platform, enabling brands to deliver and test individualized digital experiences.
Acquired by
Mastercard
Customers
400+ Global Brands
Offices
6 Global Locations
About Dynamic Yield
Dynamic Yield's platform, Experience OS, provides a comprehensive suite of tools for personalization, A/B testing, product recommendations, and audience segmentation. It helps brands create a unified customer profile to deliver individualized experiences in real-time. Key use cases include personalized content and product recommendations, behavioral messaging, and omnichannel personalization. The platform is designed to integrate with a wide array of marketing clouds, data platforms, and analytics tools, enabling businesses to leverage their existing tech stack to drive revenue and customer loyalty through tailored interactions.
Core Platform Features
Experience Os
A unified operating system for personalization across all digital channels.
A/B & Mvt Testing
Server-side and client-side testing to optimize experiences and algorithms.
Personalization
Deliver individualized content, promotions, and user journeys based on behavior and segments.
Product Recommendations
AI-powered recommendation engine with various strategies like 'Frequently Bought Together' and 'Personalized For You'.
Audience Segmentation
Create and target user segments based on real-time and historical data from any source.
Target Industries
E-Commerce & Retail
Increase cart size, conversions, and loyalty with personalized shopping experiences.
Financial Services
Tailor product offerings and financial advice to individual customer needs.
Travel & Hospitality
Personalize travel packages, ancillary offers, and destination content.
Media & Publishing
Increase engagement and subscriptions by recommending relevant articles and content.