CrowdTwist
A comprehensive, omnichannel loyalty and engagement solution to build lasting customer relationships.
Acquired by
Oracle (in 2019)
Product Suite
Oracle CX
Focus
Omnichannel Loyalty
About CrowdTwist
Oracle CrowdTwist provides a comprehensive, API-first loyalty solution that goes beyond simple points-per-purchase programs. It allows brands to recognize and reward a wide range of customer behaviors, including social media engagement, content consumption, referrals, and reviews. The platform offers robust segmentation, personalization, and analytics capabilities to help businesses understand customer behavior and tailor rewards accordingly. By integrating with a brand's existing marketing technology stack (like CRM, POS, and ecommerce systems), CrowdTwist helps create a unified view of the customer and deliver consistent, engaging experiences across all touchpoints.
Core Capabilities
Loyalty Engine
Build flexible programs including tiers, points, and redemptions.
Customer Engagement
Recognize and reward any customer activity on any channel.
Data & Analytics
Collect rich, first-party data and analyze program performance.
Personalization
Use customer data to deliver personalized rewards and campaigns.
Integration
Api-First Platform
RESTful APIs to connect with your existing marketing technology stack.
Data Export
Seamlessly export loyalty data to data warehouses and BI tools.
Ecosystem
Integrates with CRM, Point-of-Sale, email service providers, and e-commerce platforms.