Criteo
The Commerce Media Platform for the open internet.
Clients
22,000+
Direct Publisher Partners
5,000+
Employees
3,500+
About Criteo
Criteo provides a comprehensive Commerce Media Platform that leverages a vast shopper dataset and advanced AI to help marketers and media owners drive better commerce outcomes. Their core product is dynamic retargeting, which serves personalized ads to users who have previously visited a website. The platform also offers solutions for customer acquisition, audience targeting, and video advertising. For retailers, Criteo enables the creation of a "retail media" business, allowing them to monetize their website traffic and data by selling ad inventory directly to brands. Criteo operates globally, serving thousands of advertisers and integrating with a wide network of publishers to reach consumers across the open internet.
Core Capabilities
Retargeting
Dynamic product ads to re-engage shoppers who have left a website.
Customer Acquisition
Find and attract new customers based on shopping behaviors and interests.
Retail Media
Platform for retailers to monetize their e-commerce sites and apps by selling ad space to brands.
Audience Targeting
Leverages Criteo's large first-party data set to build and target specific audiences.
Technology
Ai Engine
Uses machine learning for predictive bidding, product recommendations, and dynamic creative optimization.
Shopper Graph
A large-scale identity graph that helps identify users across different devices and browsers.
Api Suite
Provides programmatic access for managing campaigns, audiences, and reporting.