Clearbit
The B2B data activation platform to power your entire go-to-market strategy.
Acquired by
HubSpot
G2 Rating
4.4 / 5
Data Points Processed Monthly
50B+
About Clearbit
Clearbit provides a comprehensive data activation platform for B2B companies, recently acquired by HubSpot. It combines public web data, proprietary sources, and AI to deliver clean, accurate, and reliable data for leads, contacts, and accounts. Key features include real-time enrichment of records from just an email, turning anonymous website traffic into company profiles, and identifying buying intent signals. The platform allows for dynamic form shortening to reduce friction, granular industry categorization (NAICS, GICS, SIC), and mapping of corporate hierarchies. This enables businesses to instantly score and route leads, focus sales efforts, and build precise audiences for their go-to-market strategies.
Data Enrichment & Activation
Company Data
Firmographic data including industry (NAICS, SIC), employee count, revenue, location, and corporate hierarchies.
Contact Data
Enrich leads and contacts with job title, role, seniority, and location from an email address.
Ip Intelligence
Resolve anonymous IP addresses to company profiles to identify website visitors and their intent.
Real-Time Enrichment
Instantly enrich records in real-time as they enter your CRM or marketing automation platform.
Platform Features
Lead Scoring & Routing
Use enriched data to automatically score and route leads to the correct sales representative.
Form Shortening
Improve conversion rates by reducing the number of fields on forms, enriching data on the backend.
Intent Data
Identify companies showing buying intent based on their website activity and other signals.
Audience Creation
Build precise, real-time audiences based on firmographic, technographic, and intent data.