Chartboost
A leading in-app monetization and programmatic advertising platform for mobile games.
Acquisition
Acquired by LoopMe in 2024
Platform Focus
Mobile Gaming
Key Ad Formats
Rewarded Video, Interstitial, Playable Ads
About Chartboost
Chartboost offers a comprehensive platform for mobile app monetization, primarily focused on the gaming sector. It provides developers with an SDK to integrate various ad formats, including interstitial, rewarded video, and playable ads. The platform functions as both an ad network and a programmatic exchange (DSP and SSP), facilitating a real-time bidding environment for advertisers to buy in-app inventory. For advertisers, it offers tools for campaign creation, management, and targeting to acquire new users. For publishers, it provides a dashboard to manage ad placements, analyze performance, and maximize revenue. Following its acquisition by LoopMe, Chartboost's extensive in-app gaming inventory is integrated with LoopMe's AI-powered brand advertising solutions.
Publisher Solutions (Monetization)
Ad Formats
Rewarded, Interstitial, Playable Ads, Banners
Mediation
In-app bidding through Helium to maximize ad revenue from multiple networks.
Analytics
Dashboard for tracking revenue, eCPM, fill rates, and other key performance indicators.
Supported Platforms
iOS, Android, Unity
Advertiser Solutions (User Acquisition)
Ad Exchange
Programmatic access to in-app inventory from thousands of mobile games.
Campaign Management
Tools for creating, managing, and optimizing user acquisition campaigns.
Targeting
Audience targeting by device, geography, OS version, and more.
Creative Formats
Supports video, playable, and animated GIF creatives for high engagement.