Brandwatch
The world's premier social listening and consumer intelligence platform.
Data Sources Monitored
100 million+
Historical Data Archive
1.4 trillion+ posts
Acquired by Cision
2021
Employees
1,000+
About Brandwatch
Brandwatch offers a suite of products for deep social listening, market research, and brand analysis. Its flagship 'Consumer Research' product provides access to a massive archive of social data, while 'Vizia' helps visualize and distribute these insights across an organization. The platform is used for a variety of use cases, including brand monitoring, competitive analysis, campaign tracking, market research, and customer care. By combining social data with other sources, Brandwatch enables companies to get a comprehensive view of their customers and make more informed strategic decisions. It serves thousands of the world's largest brands and agencies.
Core Platform Features
Consumer Research
Analyze conversations from millions of online sources to understand consumer opinion, trends, and behavior.
Social Media Management
A unified suite of tools to publish content, manage communities, and provide customer care across social channels.
Vizia Data Visualization
Create and share interactive dashboards and data visualizations to distribute insights across your organization.
Brandwatch Api
Integrate Brandwatch's data and analytics capabilities into your own applications and business intelligence tools.
Ai-Powered Insights
Leverage machine learning for sentiment analysis, image analysis, and automated trend detection.
Common Use Cases
Brand Management
Track brand health, reputation, and share of voice in real-time.
Market Research
Identify emerging trends, white space, and consumer needs to inform product development and strategy.
Competitor Analysis
Benchmark performance against competitors and understand their marketing strategies.
Campaign Analysis
Measure the impact and ROI of marketing campaigns and events.