Branch
The mobile linking and measurement platform to supercharge your app growth.
Links Powered
100B+
App Brands
50,000+
Integrations
300+
About Branch
Branch offers a comprehensive suite of tools for mobile growth. Its core functionality revolves around deep linking, enabling marketers to create seamless user experiences from any channel into their app. The platform provides reliable attribution for all marketing efforts, including paid ads, social media, email, and referrals, allowing for accurate measurement of campaign ROI. Key products include Journeys, for web-to-app smart banners, and Universal Ads, for consistent ad attribution. Branch serves a wide range of customers, from startups to large enterprises, and integrates with hundreds of other marketing platforms.
Core Platform Features
Deep Linking
Create, manage, and measure deep links to route users to specific in-app content.
Mobile Attribution
Attribute app installs and down-funnel events back to the specific link, campaign, or channel.
Journeys
Web-to-app smart banners and interstitials to convert mobile web traffic.
Universal Ads
Automated ad attribution for major ad networks to simplify campaign measurement.
Developer Experience
Sdks
Available for iOS, Android, React Native, Cordova, Unity, and more.
Api Access
Programmatically create and manage links, and export attribution data.
Dashboard
A comprehensive dashboard for marketers and developers to analyze performance.