AppsFlyer
A marketing measurement and experience platform.
Annual Recurring Revenue
$400M+
Team Members
1,500+
Technology Partners
12,000+
Offices Worldwide
19
About AppsFlyer
AppsFlyer is a SaaS mobile marketing analytics and attribution platform that takes a privacy-first approach. It enables marketers to measure and analyze their campaigns across various channels, including mobile, web, and CTV. Key features include deep linking, fraud protection, marketing analytics, and audience segmentation. By offering a centralized dashboard, it helps businesses optimize their ad spend, improve customer lifetime value, and enhance the overall user experience through personalized journeys. Their platform integrates with thousands of marketing partners, providing a comprehensive view of the customer journey.
Core Platform Features
Measurement Suite
Comprehensive attribution for mobile, web, and Connected TV (CTV), including ROI and LTV analysis.
Experience Cloud
Tools for creating personalized user journeys with deep linking and smart banners.
Fraud Protection
Real-time post-attribution fraud detection to protect ad spend.
Data Collaboration
Utilizes a Data Clean Room environment to enable secure collaboration with partners without compromising user privacy.
Developer & API Capabilities
Pull Api
Access aggregated performance data for retention, cohorts, and in-app events.
Push Api
Receive real-time notifications about in-app events and installs.
Sdks
Mobile SDKs available for iOS, Android, Unity, and other major platforms.
Integration Support
Extensive documentation and developer hub for integrating AppsFlyer into applications and data workflows.