AppLovin
A comprehensive platform of marketing technologies for businesses to advertise profitably.
Stock Ticker
APP (NASDAQ)
Global Reach
Over 6 billion devices
Exchange Auctions per Day
Over 300 billion
About AppLovin
AppLovin offers a full-stack solution for the mobile app ecosystem, enabling developers to manage and optimize user acquisition and ad monetization. Key products include AppDiscovery for performance-based advertising campaigns, MAX for in-app ad mediation and bidding, and Wurl for Connected TV (CTV) distribution and advertising. The platform is designed to help businesses scale by simplifying profitable advertising and providing powerful, measurable analytics. AppLovin serves a global audience, from indie developers to large publishers, helping them to maximize revenue and market their applications effectively.
Monetization (MAX)
Core Function
In-app bidding and ad mediation platform to maximize ad revenue for publishers.
Ad Formats
Banners, Interstitials, Rewarded Video, Native, App Open
Key Feature
Unified auction that brings together a diverse set of ad networks and DSPs.
User Acquisition (AppDiscovery)
Core Function
Performance-based user acquisition solution for advertisers to acquire and re-engage users.
Bidding Model
Primarily Cost Per Install (CPI) and Cost Per Action (CPA).
Reach
Leverages the AppLovin Exchange (AppLovinX) for access to global ad inventory.
CTV Solutions (Wurl)
Acquisition
AppLovin acquired Wurl to expand into the Connected TV (CTV) market.
Services
Provides content distribution, ad monetization, and viewer acquisition for CTV.