Amplitude
The Digital Analytics Platform to see and understand user behavior to drive business outcomes.
Customers
2,700+
Free Plan
Up to 10M events/month
Fortune 100 Customers
26
About Amplitude
Amplitude provides a comprehensive digital analytics platform focused on product intelligence. It enables teams to understand how users interact with their digital products through powerful event-based tracking and segmentation. Key features include behavioral cohorts, funnel analysis, retention tracking, and user journey mapping. Amplitude integrates with a wide range of data sources and marketing tools, offering SDKs for web, mobile, and various backend languages. It's designed primarily for product managers, marketers, and developers to make data-informed decisions and accelerate product iteration cycles.
Core Platform Features
Event-Based Tracking
Capture every user interaction across web and mobile platforms.
Behavioral Analysis
Tools for funnel conversion, retention analysis, and user pathing.
Data Governance
Manage and control the event data you collect with features like transformations and a unified taxonomy.
Audiences & Segmentation
Create dynamic user segments based on behavior for targeted analysis and campaigns.
Integrations
Data Ingestion
SDKs for major platforms (iOS, Android, Web), and integrations with Segment, mParticle, Snowflake, etc.
Marketing & Messaging
Connect with Braze, Hubspot, Marketo, Iterable, and others to activate user data.
A/B Testing
Integrates with platforms like Optimizely and VWO to analyze experiment results.