Amazon Publisher Services
A suite of cloud services to help publishers build, monetize, and grow their digital media business.
Core Technology
Server-Side Header Bidding
Key Offering
Transparent Ad Marketplace
Primary Audience
Web & App Publishers
About Amazon Publisher Services
Amazon Publisher Services (APS) provides a comprehensive set of tools for digital publishers to maximize their advertising revenue. The cornerstone of APS is its server-to-server header bidding solution, known as the Transparent Ad Marketplace (TAM) and Unified Ad Marketplace (UAM), which allows publishers to offer their ad inventory to multiple demand sources simultaneously, including Amazon's own unique demand. This process increases competition and drives up ad prices. By operating on the server-side, APS reduces page latency compared to traditional client-side solutions. The platform supports various ad formats, including display and video for web, mobile apps, and TV. APS is designed for medium to large publishers looking for advanced monetization strategies and access to powerful analytics and insights from Amazon.
Key Features
Unified Ad Marketplace (Uam)
A server-side header bidding solution that connects publishers to a variety of ad buyers.
Transparent Ad Marketplace (Tam)
Provides publishers with auction-level reporting to see who is buying their inventory and at what price.
Shopping Insights
Leverages Amazon's retail data to help publishers understand their audience and improve content and monetization.
Multi-Format Support
Supports display, video, and in-app advertising formats across web, mobile, and connected TV.
Benefits for Publishers
Increased Revenue
Maximizes ad yield by increasing competition for inventory in a unified auction.
Reduced Latency
Server-side integration improves page and app load times compared to client-side header bidding.
Access To Amazon Demand
Provides access to unique, high-quality demand from Amazon Ads.
Actionable Analytics
Offers detailed reporting to help publishers optimize their ad performance and user experience.