AdRoll
The multichannel advertising and marketing platform for savvy marketers to drive more revenue.
Trusted by
110,000+ brands
Machine Learning
17+ years of data
About AdRoll
AdRoll provides a comprehensive suite of tools for multichannel advertising and account-based marketing (ABM) under its RollWorks brand. The platform enables businesses to run full-funnel campaigns, from building brand awareness to driving conversions and fostering customer loyalty. Leveraging over 17 years of data and machine learning, AdRoll's AI-powered engine optimizes ad spend for performance across various channels, including display, native, social media, and connected TV. It offers robust audience targeting, retargeting capabilities, and detailed analytics to measure campaign effectiveness. AdRoll is designed for connectivity, integrating with major e-commerce and marketing platforms to create a unified data ecosystem for smarter advertising decisions.
Core Platform Capabilities
Retargeting
Engage website visitors across web, social, and mobile devices.
Brand Awareness
Run campaigns to attract new audiences and build brand recognition.
Ai-Driven Optimization
Proprietary AI engines for precise performance and ad optimization.
Cross-Channel Attribution
Analyze and report on campaign performance across all channels.
Advertising Channels
Display
Standard display and banner advertising.
Social
Integration with major social media platforms for advertising.
Connected Tv (Ctv)
Reach audiences on streaming services and smart TVs.
Native
Ads that match the look, feel, and function of the media format.
Digital Out-Of-Home
Advertising on digital billboards and screens.
Business Solutions
Adroll For D2C
Solutions tailored for direct-to-consumer and retail brands.
Adroll Abm
Account-based marketing platform (formerly RollWorks) for B2B pipeline generation.